SERVICES · BRAND IDENTITY
Brand identity and visual design for your business
I design visual identities for startups, independent professionals and small businesses. From your logo to the materials you use every day, I create an identity that reflects your business and helps you communicate it clearly.
THE STARTING POINT
When your visual identity needs attention
You may be starting a business and need to give it a visual identity. Or you may have been working for years, but your identity no longer reflects what you do.
Sometimes the problem lies in the everyday details: your website has one style, your presentations another, and your social media content looks different every time. There’s no consistent visual direction.
A visual identity project helps us make these decisions together and build a system you can keep using.
THE SERVICE
What we can design together
The logo is one part of the work. Your identity also takes shape through typography, colours, imagery and how they work together.
Depending on what your project needs, the work can include:
Logo and variations
A logo that works across formats.
Colour and typography
A selection that reflects your business and works across the materials you use.
Graphic elements
Patterns, graphic marks and compositions that complement your logo.
Applications
Business cards, presentations, printed materials or templates for digital content.
Guidelines
Practical guidance to help you use your visual identity consistently.
Before we start, we agree on the materials you actually need. Packaging and web design can be included where needed, with a clearly defined scope.
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FROM THE PORTFOLIO
Two projects, two different needs
Selected logos
the process
How I work
01
I get to know your business
We start with what you do, who you want to reach and what you want to communicate. We gather the information we need and set the priorities.
02
I define the visual direction
I research the context and develop a visual direction. I explain the design decisions so we can discuss how they relate to your business goals.
03
I develop the identity
I design the logo and supporting elements, checking how they work across the agreed materials. We stay in conversation throughout the design process.
04
I deliver tools you can use
You receive the agreed files and guidance on how to use them, so you can keep working with your visual identity after the project is complete.
FREQUENTLY ASKED QUESTIONS
A few questions before we start
Not necessarily. We can start with what already works and decide whether to update a few elements or rethink the identity more broadly.
The quote depends on your starting point, the scope of the work and the applications you need. After an initial conversation, I outline a clear proposal with the work involved, deliverables and costs.
Timing depends on the complexity of the project and the feedback stages. We agree on a schedule before starting, taking your deadlines into account.
Yes. I’m based in Udine and work remotely with clients in Italy and abroad.
your project
Where do we start?
Tell me what you do, what you’d like to change and which materials you need. This will help me understand your project and suggest the right approach.
Freelance graphic designer based in Udine, available for collaborations in Italy and worldwide.