UDINE_city_branding_posters

UDINE

CITY BRANDING

For my bachelor thesis I decided to design and redefine the visual image of the city of Udine, as no study has been carried out so far.
At present the turnout of tourists is based only on the word of mouth, given that the promotion of the city is almost no existent.
My goal was to make the city’s image more visually appealing to tourists and citizen. The letter U plays a fundamental role in the visual identity.

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© 2020 Francesco Mattiussi

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