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UDINE_city_branding_posters

CITY OF UDINE

CATEGORY
TOURISM

YEAR

2017

DELIVERABLES

LOGO & VISUAL IDENTITY

BRAND GUIDELINES

WAYFINDING

POSTERS

PHOTOS

VIDEOS

WEBSITE

For my bachelor thesis I decided to design and redefine the visual identity of the city of Udine, as no study has been carried out so far.
At present the turnout of tourists is based only on the word of mouth, given that the promotion of the city is almost non-existent.

KEY RESULTS

In this project, I took on the challenge of redefining the city’s visual identity, aiming to make it fresher, more modern, and appealing to both tourists and residents. Through a strategic and creative approach, I developed a cohesive and distinctive visual system that highlights Udine’s unique character and enhances its attractiveness. This work not only earned the highest academic recognition with a degree awarded summa cum laude (110/110 with honors) but was also widely appreciated, receiving mentions on design blogs and platforms.

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