
CITY OF UDINE
CATEGORY
TOURISM
YEAR
2017
DELIVERABLES
LOGO & VISUAL IDENTITY
BRAND GUIDELINES
WAYFINDING
POSTERS
PHOTOS
VIDEOS
WEBSITE
For my bachelor thesis I decided to design and redefine the visual identity of the city of Udine, as no study has been carried out so far.
At present the turnout of tourists is based only on the word of mouth, given that the promotion of the city is almost non-existent.
KEY RESULTS
In this project, I took on the challenge of redefining the city’s visual identity, aiming to make it fresher, more modern, and appealing to both tourists and residents. Through a strategic and creative approach, I developed a cohesive and distinctive visual system that highlights Udine’s unique character and enhances its attractiveness. This work not only earned the highest academic recognition with a degree awarded summa cum laude (110/110 with honors) but was also widely appreciated, receiving mentions on design blogs and platforms.
