Visual communication for a luxury menswear brand
Pal Zileri
Packaging and digital communication for a menswear brand, with close attention to materials and detail.
CLIENT
Pal Zileri
YEAR
2019
SECTOR
Moda
ROLE
Graphic & Visual Designer
SERVICES
Campagne, Cataloghi, E-commerce, Grafica retail, Lookbook, Materiali marketing, Packaging, Social, Video, Web Design
THE PROJECT
The brand beyond the garment.
As a Graphic & Visual Designer at Pal Zileri, I worked on print and digital communication within the existing brand identity. The projects shown here focus on shopping bags, social media content and the Made to Measure service.
01 · THE CHALLENGE
Product quality, reflected in every detail.
Fashion show invitations, labels and digital content needed to reflect the quality of Pal Zileri’s garments and stay true to the brand identity. For printed materials, this included the choice of paper, materials and finishes. In digital communication, the focus was on presenting the collections and product details.
02 · THE PROCESS
From design to production.
For fashion show invitations, I handled the full process: designing the graphics, choosing materials and finishes, and overseeing production. For social media content, I used still-life photographs of the garments to develop compositions that reflected the brand’s visual language. I also worked on print and digital lookbooks, labels, shopping bag graphics and visual updates to the website.
During fashion shows, I coordinated the social media team and reviewed photographs, identifying any changes needed. I also helped with event organisation and photographed the castings.
03 · THE SOLUTION
From still-life photography to a world inspired by painting.
After studying the collection’s theme and the fashion designer’s chosen aesthetic, I proposed a visual direction inspired by Flemish painting. Starting with still-life photographs on a white background, I created 3D settings that placed the garments alongside paintings, objects and textures drawn from that visual world. The aim was to give the products a more stately presence in a setting that highlighted their qualities. Marble surfaces added refinement to the compositions.
04 · THE RESULT
A selection of print and digital applications.
Pal Zileri produced and used the shopping bags and fashion show invitations, while the social media content appeared on the brand’s channels. The work became part of the brand’s everyday communication and events, taking the design decisions through to real applications.
LET’S WORK TOGETHER
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Freelance graphic designer based in Udine, available for collaborations in Italy and worldwide.