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WOTS logo branding new business startup



WOTS is a startup from London that offers consulting services for digitation of finance and insurance products, as well as other products in the energy and automotive sectors. WOTS therefore aims to define, plan and implement tailor made digital tools and processes.

The client wanted to merge the idea of hiking to get to the top  of a mountain (symbolizing success) and the digital word. So following those directions I created the logo using lines and shapes that symbolize a trail but also that reminds of technology.

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