
WOTS
CATEGORY
FINANCE & TECH
YEAR
2019
DELIVERABLES
LOGO & VISUAL IDENTITY
BRAND GUIDELINES
BUSINESS CARDS
INFOGRAPHICS
VIDEOS
WEBSITE
WOTS is a London-based startup that provides consultancy services for the digitalization of financial and insurance products, as well as products in the energy and automotive sectors.
WOTS aims to define, plan, and implement tailored digital tools and processes.
RISULTATI
The client wanted to combine the idea of an excursion towards a peak – symbolizing success and progression – with the digital world. I designed a logo that blends lines and shapes reminiscent of a path with visual elements inspired by microchip circuits, clearly evoking technology. The result is a modern, versatile, and highly symbolic design that communicates the values of innovation, precision, and goal-orientation that define WOTS.









