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BAKEL

BAKEL is an Italian skincare brand born in 2008 with a simple but apparently impossible mission: revolutionize the way cosmetics are formulated, completely eliminating the use of unnecessary or controversial ingredients for the skin and using only active ingredients that provide real benefits.

CATEGORY

BEAUTY & SKINCARE

YEAR

2023

DELIVERABLES

ADVERTISING MATERIALS
PACKAGING

CATALOGUES
INFOGRAPHICS
PHOTOGRAPHS
VIDEOS
SOCIAL CONTENT
WEBSITE & E-COMMERCE UPDATES

KEY RESULTS

In my role at BAKEL, I embraced the challenge of managing a wide range of creative projects as the sole graphic designer on the team. I was responsible for designing elegant packaging, creating visual content for the website and social media, developing graphics for trade show booths, and preparing promotional materials, brochures, and advertisements. Additionally, I handled the layout of catalogs and supported the company in both internal and external visual communication. The main challenge was to translate the brand's values – luxury, purity, and innovation – into original and effective designs, even under pressure and tight deadlines. Thanks to my versatility and ability to find creative solutions, I met management's expectations and contributed to building a consistent, high-quality brand image for BAKEL across all platforms.

BAKEL crede che la bellezza sia profondamente legata al benessere psico-fisico delle persone, che, attraverso un percorso di accettazione di sé e amore per se stesse, hanno imparato ad apprezzarsi a qualsiasi età come sostenitrici di una bellezza semplice e naturale, priva di artifici.

BAKEL si impegna a incoraggiare le persone a fare scelte consapevoli. Fare scelte consapevoli nel campo cosmetico significa valorizzare la nostra unicità e la nostra natura, rispettando l’ambiente che ci circonda.

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